Location Technology Company InMarket Selects OmniSci To Provide
Location Technology Company InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics for Marketing Clients
OmniSci's Platform Allows Leading Multinationals in Retail, CPG, Automotive, and Financial Services to Visualize and Explore Massive Amounts of Location-Based Data in MillisecondsSAN FRANCISCO, June 30, 2020 — (PRNewswire) — InMarket, the leader in 360 degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci's accelerated analytics at its core, InMarket clients can explore and map terabytes of data at the speed of curiosity, to better understand local consumers and build precise audiences that drive foot traffic and purchase lift.
InMarket's location-based advertising platform, GeoLink, enables brands from consumer packaged goods (CPG) and retail, to healthcare, financial services and others, to plan, build, execute and analyze location-based advertising initiatives. The platform leverages InMarket's first-party SDK-derived, opt-in consumer data as well as its proprietary location score technology to provide subscribers access to the most accurate and precise location data to drive performance. Access to this massive data is then visualized in geospatial form to provide enterprise customers the ability to build location-based advertising campaigns.
"OmniSci allows users to map and explore critical information at speeds not possible through any other analytics technology," said Michael Della Penna, InMarket Chief Strategy Officer....